Green Drinks

About Sioux Falls Green Drinks and Astronaut

Astronaut’s Green Drinks poster campaign is an award-winning design and public service project meant to unite people from all walks of life with an interest in environmental issues in Sioux Falls, South Dakota, a mid-size Midwest community where the movement toward sustainability is catching up to the rest of the US — but steadily nonetheless.

Green Drinks is an informal monthly mixer held in more than 400 cities around the world. Astronaut helped launch the event in Sioux Falls in 2009. We’ve produced this poster series to build awareness for the event, unite a diverse group of environmentally minded people who previously had no means to connect, and promote sustainability in a community that had previously been slow to embrace it.

The poster designs are developed digitally and distributed both electronically (online) and in print form on FSC certified paper.

In its short tenure, the event has built a strong following, earned local media attention and attracted the patronage of public figures, including the entire roster of candidates in the 2010 mayoral election to address attendees in a Q&A session on sustainability and city policy — an unprecedented milestone in the community.The current mayor also used Green Drinks as a spring board to help launch a first-ever City Sustainability Task Force.

The poster series earned a prestigious Green Dot award, which recognizes innovations in sustainable design, architecture and communications around the world.