Dark Matter Coffee: A Mysterious Force of Nature
Astronaut recently completed work on its very own custom coffee roast for its 2011 Holiday Gift for clients and vendors. It’s name: Dark Matter*.
Dark Matter went through numerous rounds of taste-testing in order to find the right marriage of flavors. The results yielded a custom blend of Guatemala Antigua Sereno and India Monsooned Malabar Arabica coffees roasted and hand-prepared by Black Sheep Coffee.
Designing the packaging was equally as painstaking. The coffee bag features a triumphant Pegasus, handmade of coffee grounds. Tiny flecks of coffee had to be pushed back and forth across the desk into their places using a combination of an X-Acto knife, spoon and the unintentional deep breath. The final arrangement was photographed and incorporated into the final bag design.
Dark Matter was recently featured along side some the best examples of packaging design on The Dieline, Packaging of the World, The Minneapolis Egotist and The Inspiration Room and awaits the results of awards season.
*Dark Matter is not for sale and is a strictly a private gift for our clients and vendors. For the real Dark Matter Coffee, no affiliation, visit here.
Hope you enjoy the fruits…er…grounds of our labor. See the rest of the project here.