Billie Jean King has established herself as one of the great names in tennis and sports in general. She further established herself as a key figure in women’s rights. Now, it seems she wants to establish herself as a name in the green movement. GreenSlam is an initiative born out of that desire to make an impact. The organization explores the crossover between the world of sports and the environmental impact of the industry. For King, the sports industry is yet another vessel through which environmental change can manifest.
It’s hard to oppose an idea that seeks to reposition the sports industry around sustainability. Whether GreenSlam is the organization to make inroads or not remains to be seen. Obviously most of GreenSlam’s progress has come in the sport of tennis, but the majority of GreenSlam’s efforts are a bit of a mystery. I’m not so sure GreenSlam has what it takes to drive the entire sports world to sustainability, but every bit helps. I’d feel better about a sports world that takes the initiative on its own. I’m sure Billie Jean King would be fine with that too.
GreenSlam’s visual identity is a tad on the dreadful side. The logo unimaginatively mashes a leaf and a tennis ball and the website perfectly matches.