Some logos are so good, they make you want to weep. Other logos just make you want to weep. This logo makes me want to weep, and it’s because of the typeface: Papyrus.
Designers who read this will most likely join me in weeping. For non-designers, just know that using Papyrus is design taboo. Whether it’s the faux-distress, huge ascenders and descenders, or awkward spacing, this typeface is the proverbial Achilles’ heal of all things visual. It’s actually quite funny that the name of the company and the name of the typeface are the same, because no matter what is written in Papyrus, it will always scream, “PAPYRUS!”
I chose this logo so that I don’t have to see it each time I peruse my list of leaf logos. Which reminds me, there is a leaf and a globe in this mark.